Lesson 1 of 11
Name and Branding
Your company name is often the first element of your brand that customers will encounter. It’s vital that the name is distinctive, authentic, memorable, and enduring, so it resonates with your target audience. It should stick in their minds, build and maintain trust with your consumers, and remain relevant as your company evolves. In other words, a strong brand name is vital to establishing a strong brand reputation. And who doesn’t want that.
You can even use a business name generator to brainstorm ideas and automatically check available website domains.
Make sure the name you chose is not taken or similar to any other big reputable brands. You do not want to have copyright issues in the future.